As you will have noticed, Score Exchange is a responsive and fluid website that always uses the maximum screen space available in your browser.
This brings some interesting challenges for advertisers because the advertising space is not a fixed size – the actual display size of the ‘sponsors’ section on each page depends completely on the size of the visitors web browser. Large screens have a larger advertising space than small screens. You can see this for yourself by dragging your web browser window to change it’s width.
As there is no fixed size, Score Exchange provides an innovative system for creating dynamic, responsive adverts that will automatically scale and fit to the visitors screen. This is much more advanced than simply scaling a fixed image.
That said, there are some basic size considerations:
- There are two sizes of advert available. Small ads are displayed with a height between 150 and 165 pixels. Large ads are roughly twice the size, displayed with a height between 315 and 345 pixels *
- The smallest width of the advert space is 190px *. This situation occurs when the navigation menu is ‘open’ on the left of the page and the window size is just large enough to prevent the menu being displayed as an overlay on top of the main page content.
- There is no maximum width of the ad space, but it’s unlikely to be larger than 700px *
You can experiment with adverts as much as you like before making any financial commitment, using the My adverts page in your Score Exchange account. You can set up as many adverts as you like before choosing which one to use in your campaign.
* When creating graphics to use in your adverts remember that many visitors to Score Exchange have high resolution ‘retina’ screens, which means that you should create images with at least twice the ‘normal’ resolution.
